The Digitised Fashion, 2016, VHS tape, found garments, 3D printing
Breaking boundaries of authority and context the voice of fashion is obscured. Its realities disguised behind the gloss of the digital image. Its truth instinctually challenged. Reduced beyond the second dimension, its binary representation attempts to hold value. However, lacking depth and physicality the digital image is infinitely disposable. Ricocheting into the limitless realm of digital space. A shallow, short-lived experience. Consumption without the consequences. Immediately visible consequences at least.
Following the image, the toll becomes evident. Consumed by the masses at hyper speed. Dissolving its character with every interaction. Sustaining the commodity demand without physical interference. Existing infinitely and incessantly. Always available. What has the digital image left for fashion? It would seem just a depleted ego.
Forever fascinated by our digital existence, Jess Sansum’s practice functions to critique our contemporary experience. Situated across the disciplines of fashion and art, our modern identities, digital habits, online realities and systems of value develop as common themes. Heavily influenced by research, the concepts of Walter Benjamin, Jean Baudrillard, Marshall McLuhan and Franco Berardi often motivate the conceptual framework of her practice. Further explored through found garments, analogue and digital technologies and methods of digital and physical presentation, a distinctive, yet multifaceted approach is established. Supported by a Bachelor of Fashion (Design) (Honours) degree from RMIT, Sansum’s practice has developed to draw parallels between fashion and art, prompting the viewer to question their own interactions, understandings and experiences of fashion.